Locala Appoints Grant Gudgel as Chief Marketing Officer

Grant Gudgel, Chief Marketing Officer, Locala • Photo Credit: Locala

NEW YORK — Locala has appointed Grant Gudgel as Chief Marketing Officer as the company prepares to introduce a market strategy centered on what it describes as agentically enabled adaptive advertising.

Gudgel brings experience across advertising technology, media, marketing leadership, growth strategy, and mergers and acquisitions. Prior to joining Locala, he served as Senior Vice President of Marketing at Verve and previously held the position of Senior Vice President and Head of Teads Studio. He has also advised advertising technology companies and private equity firms on growth strategy and M&A initiatives.

“What attracted me to Locala is that it helps brands understand what is happening in each market before media decisions are made. Most platforms focus on buying media more efficiently once a campaign is in-market. Locala starts earlier. By combining business context, market dynamics, competitive signals, consumer behavior, location intelligence, and AI-enabled agents, it helps advertisers turn complex market signals into decisions about where to invest, how to allocate budgets, and how to adapt across thousands of local markets. We call this Adaptive Advertising,” said Gudgel.

Gudgel says the company’s AI-powered agent framework supports the adaptive advertising approach by helping organizations analyze market-level business signals and make investment decisions as conditions change.

“Locala Agents are what make Adaptive Advertising scalable. They help teams continuously analyze market-level business signals, surface opportunities and competitive risks, and make faster, more informed decisions about where and how to invest as conditions change,” said Gudgel.

“Grant joins Locala at an important moment for our company and for the advertising industry. Advertisers need a more adaptive way to understand markets, connect media to business outcomes, and act as customer behavior changes. Grant brings the strategic clarity, market experience, and category perspective to help us tell that story and accelerate Locala’s next stage of growth,” said Christophe Collet, Founder and Chief Executive Officer of Locala.

Locala provides an AI-enabled advertising platform designed to help brands and agencies analyze markets, activate campaigns, and adapt advertising strategies across digital channels. The company operates 14 offices worldwide.

Source: Locala | www.asklocala.com