Buffalo Wild Wings Brings Back Bottomless Apps Promotion With DJ Khaled Campaign
Photo Credit: Buffalo Wild Wings
Buffalo Wild Wings has reintroduced a promotional offering as part of its latest marketing campaign.
Restaurant chain Buffalo Wild Wings has announced the return of its Bottomless Apps promotion starting April 7, featuring a new digital advertising campaign with DJ Khaled.
The dine-in promotion offers Bottomless Apps starting at $9.99 for a limited time at participating locations nationwide. The offer will run through June 10.
In a new digital spot, DJ Khaled appears at a Buffalo Wild Wings location where menu items including Mozzarella Sticks, Onion Rings, Chips & Guacamole, and Hatch Queso are served repeatedly as he delivers his catchphrase “Another one”. The campaign is designed to promote the return of the unlimited appetizer offering.
For a limited time, guests can select from items including Mozzarella Sticks, Fried Pickles, Hatch Queso, Chips & Salsa, and Large Onion Rings. Guests may upgrade to Cheese Curds or Chips & Guacamole for an additional $3.
“Bottomless Apps are all about going back for ‘another one,’ so teaming up with DJ Khaled just made sense. And when you’re bringing something this big back, you don’t just announce it — you throw a party. Stagecoach felt like the perfect moment to do that,” said Tristan Meline, President of Buffalo Wild Wings.
Ahead of Stagecoach weekend, the company is hosting a promotional event titled the “Bottomless Honky Tonk” at its Palm Desert, California location in partnership with Chain. The event will feature themed merchandise and bottomless cocktails sponsored by Skrewball Peanut Butter Whiskey.
Anastasia Karanikolaou, also known as “Stassie Baby,” is scheduled to appear at the event. A related capsule merchandise collection will be available onsite and online through Chain’s website, eatatchain.com.
Buffalo Wild Wings Rewards members will also have access to a limited-edition Bottomless Apps merchandise collection beginning May 6 through www.buffalowildwings.com/rewards, available for purchase or redemption with points while supplies last.
Bottomless Apps are served two at a time and are shareable for up to four people. For each additional guest beyond four, an additional charge applies. Pricing may vary in select markets, including Alaska, California, Hawaii, New York, Oregon, and Washington.
Buffalo Wild Wings, founded in 1982, operates more than 1,300 restaurants across nine global markets and is part of the Inspire Brands portfolio.
For more information, visit www.buffalowildwings.com.
