Pure Genius Protein Expands Nationwide With Target Retail Launch

Health

Apr 25

Pure Genius Protein is entering retail stores across the United States through a new national partnership.

Nutrition company Pure Genius Protein has announced its nationwide launch at Target stores and on Target.com.

Beginning this month, Pure Genius Protein will be available in Target locations across the United States and online. This marks the first time the brand will be sold through a national retailer.

“My mission with Pure Genius Protein is to make it easier for everyone to live a healthier life, and what excites me most about having the product in Target is the accessibility – I'm so thrilled that it's now available to millions of people in a place they already love to shop. This is a huge step for our brand in bringing better-for-you options to more people nationwide,” said Mel Robbins, co-founder of Pure Genius Protein.

Pure Genius Protein launched in January 2026 and, according to the company, surpassed one million dollars in sales at launch and sold out multiple times over the following three months.

The product is a 3.38 oz protein shot containing 23 grams of protein. Each bottle contains 100 calories, zero sugar and zero fat, and is gluten-free with no artificial flavors, dyes or sweeteners. The shots are sold in a four-pack format with a manufacturer’s suggested retail price of $16.79 and are available in Strawberry Guava, Blueberry Lemonade and Pineapple flavors.

Pure Genius Protein was co-founded by Mel Robbins in 2026.

For more information, visit www.puregeniusprotein.com.

Via: Wellness Interviews